Ted Hickman

Laying a Foundation: How to Fully Optimise a Business Website

It can sometimes be hard to tell what the foundation is for a company – especially when there are already plenty of other things to worry about. Some might say the company’s products and services are the foundation, while others might argue that it’s the marketing strategies that solidify a company’s standing in the industry. Marketing is seen as a major player in making a company visible and bringing in customers using resources such as https://www.epsilon.com/us/products-and-services/epsilon-peoplecloud to achieve this, however, there are many different factors that go into making sure a company lasts and solidifies its standing.

While products and marketing are both crucial aspects of what makes a business successful, without a fully optimised website, there’s little chance of anyone taking the time to buy the company’s products. Optimising a website is one of the most crucial aspects, as it helps lay a foundation for the rest of the company’s goals.

Letting the professionals handle web design

For the most part, it would be best for a business to allow web design professionals to handle the lion’s share of the work. With web development in Oxford, including reputable companies such as www.XIST2.com, you can’t go wrong.

As a matter of fact, watching a skilled company at work can help inexperienced startup owners learn how to make the most out of their company website. While it is natural to want to lead the charge in web design as it is your company’s website, it is often best to let web design specialists do their work. They might also be able to assist with website maintenance after the site is ready to launch. As a result, it may be a good idea to delegate the task to the experts rather than mucking up the whole thing.

Understanding the bounce rate

The bounce rate is the rate at which curious online users end up leaving the company website, having only visited the main page. Perhaps they might have misclicked or realized the business didn’t have the products they want.

It’s natural to have a bounce rate, but a high bounce rate means something is wrong. It could be your website interface and design or your services that caused the potential customer to look for the other brand. First, you can do in-depth research on how you can reduce bounce rates by exploring common website problems and how those can be prevented. Then you can improve your business services by targeting specific issues of your clients. If you want to understand more about the major culprit, read further:

  • Loading times. Nothing frustrates an online user more than a website that takes ages to load. Keeping things simple can help maintain quick loading times, which is especially crucial in the mobile platform.
  • Walls of text. Do not bombard visitors with walls of text right at the beginning. It would be best to relay the goals of your company as well as its products in as few words as possible. A good headline can help ensure that online visitors stay past the first ten seconds.
  • Unclear marketing. There is a chance that the marketing link leading to your business website is unclear, which is why so many people are leaving. Ensure that anything linking to your business website provides the necessary information.

A focus on mobile platforms

Last but certainly not least, it would be prudent for a company to focus on the mobile platform when it comes to website development. There are far too many smartphone users to ignore, and focusing on the browser version could cause you to lose out on potential traffic and revenue.

For most businesses out there, the company website is the foundation in which everything else falls into place. With a properly optimised website, a good internet marketing strategy can ensure that people are not just leaving as soon as they click. An optimised website is practically a lifesaver for startups.

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