Finding ways to keep your customers hearts and minds happy can often be a challenge. Trying to figure out exactly what it is they want can sometimes differ to your own business goals or what you envisioned in your mind.
Oftentimes, their wants and desires may even seem a bit contradictory – they may be craving something that is innovative, yet familiar, or simple but with new features, or even the best quality but within the lowest price range. Whatever their desires may be, it is important for businesses, small ones especially, to try and win over customers by giving them what they want, regardless of how challenging that may really be.
What customers want can also change at any given time, depending on a number of circumstances. However, keeping them happy is key to winning over their loyalty and keeping an active customer base. Let’s take a closer look at some of the best ways in which to keep customers happy.
Talk to them
Communication is one of the best tools that a business has, whether it be between employees and management or between the business and the customer. Make the time to ask customers about their experience of your product or service.
Ask them about what they most enjoyed, or perhaps if they have any feedback on what can be improved upon and if possible, implement their suggestions to a reasonable point. Make sure that you listen to their comments or concerns. This will go a long way in making your customer feel valued and will help you iron out any areas that need a little bit more work.
Reply to their queries
As a rule of thumb, try to reply to their questions and queries via phone or email within 24 hours. If possible, do so even sooner. It will be far more effective to reply to a message acknowledging its receipt within one hour, saying that you will reply to it as soon as possible than to wait several hours before responding with a long, detailed mail.
Quicker response times will also help you make sure that if something very important comes up, you can stay on top of it without letting it escalate.
Add personal touches
A personal touch goes a long way in keeping customers happy. This could perhaps take the form of a handwritten note placed in an online order or even a dessert sent to the table on the customer’s birthday if you have a restaurant business.
Personal touches show that you care and will help make sure that your business remains front of mind for customers in future.
Be proactive
While listening to customers is important, don’t wait for them to tell you how to improve. Like the apostas esportivas no Brasil, the odds are good they will be happy if you constantly try your best.
Constantly look for new ideas and strategies to help better your customers’ experiences. This will show them that you care about the time and the money that they are investing into your business and that you want to help them make the most of their interactions with you.