Ted Hickman

Using External Linking to Drive Traffic to Your Business Website

Over the past several years, our content marketing and digital marketing strategies have transformed the way we create and distribute content. We now know that to reach an audience and drive customers to our website, it’s important to have a list of destination websites for potential customers to find you first. This is the role of SEO and brand content marketing. While many tend to do it on their own, some companies take the assistance of agencies such as Marketing Refresh and similar others to gain organic traffic.

Outside of blog content, SEO and brand content marketing fall in line next to website content and are highly encouraged. Search engines like Google want to make the process of finding relevant content easy, and they’ll reward you for that with higher rankings. This process is made easier when you have an ongoing brand presence and a reliable digital marketing strategy.

This method, however, is not always easy to execute. In our experience, our content and digital marketing strategies have not consistently provided a baseline of growth or helped our customers to understand the value of our products and services. If we try to implement this strategy without considering the external factors, it can easily backfire. You could avoid this by seeking the help of any reputed digital marketing firm (iTonic) near you or look for better options online. Always ensure you do a bit of research before you opt for any firm.

This is one of the reasons we’ve started our free blog marketing course. The purpose of the course is to show businesses how external links work.

External Linking: What’s The Point?

Do you see anything about the best casino bonus on the actual casino site for which you’re encouraged to grab your bonus? While we know the significance of external link opportunities in content marketing and digital marketing strategy, we have yet to understand how best to leverage them. The aim is to find out how to optimize the use of external links on your website.

The external link has always been a feature on the web that people used in the past. The purpose was to help visitors to your website find the resources or information they needed from a different website. When we thought of linking to another website, we understood it as a passive link, where the link simply existed and people could refer to it if they needed to.

This idea has changed since then. Instead, it is now a highly-visible link that tells users that they’re getting value from the link. It also demonstrates the link’s importance and authority to users.

This has to do with the fact that a lot of web users have adopted a search-first strategy. Most users don’t bother searching for information. They look for information that’s relevant to them and that they’re interested in. This usually involves reviewing websites, looking at blog posts or articles, and viewing testimonials. These are the channels that consumers look for information from. These people are interested in information and are ready to read about the products or services.

If the link points to a business’ blog or a business’ customer service page, the link creates a conversation between the two sites. The conversation is between the blog and the customer. As the conversation progresses, it will generate additional interactions between people who are interested in the topic.

How Does It Work?

Generally, the process involves the visitor to your business website looking at an external link. The link points to a website where you have content. Usually, the content can be about products or services that you offer. If your external link shows up on the external page, it then tells users that the link is a resource. This is a valuable resource, and people will be interested to read it.

In the blog environment, the link is usually a featured headline. The picture of your business is also visible on the link. The headline allows users to take action.

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