E-commerce sites are being used throughout the world. Considering the popularity of these sites over the past few years, it’s safe to say that in the future, almost all companies will operate through their websites. So, now it’s important to not only pay attention to in-store sales but also consider website sales.
If you have an e-commerce website, you know that it’s not easy to run one. Here are a few dos and don’ts that you must follow if you want to increase sales on your website.
Do Build Trust with Testimonials and Customer Reviews
The key to establishing any relationship is to build trust. It’s essential that your customers trust you before they even consider making any purchase from you. Many companies have begun to understand the importance of social proof and the impact it has on their sales.
You can offer customers social proof through customer reviews, testimonials, staff images or even case studies about your business. Word-of-mouth generally has a great impact on sales and electronic word-of-mouth has proven to be just as useful. If you have customer reviews on your social media pages, try to put them on your website too. This way, people will feel safer when they buy products from you.
Do Use Vivid Product Descriptions
Any creative brand agency will tell you that a great way to increase sales on your website is by providing your clientele with product descriptions. Product descriptions are essential when it comes to e-commerce sites as the customers don’t have the opportunity of seeing the product in person. Therefore, this puts pressure on the business to become the eyes and ears for the customer in order to make them visualize what you mean. This will make them more inclined towards purchasing products from your website.
Do Use High-Quality Images
Product descriptions typically go hand-in-hand with images. While many customers only like seeing the pictures of the product, others prefer reading their descriptions. Having one without another is merely pointless. Also, the pictures you use must be of extremely high quality; otherwise, they will not be appealing. It’s also preferable to have a variety of photos of the same product, each from a different angle and a zoom function that allows the customers to enlarge the pictures.
Do Use Product Videos
Incorporating videos in your e-commerce site can boost your sales by almost 85 percent. The best place to incorporate your videos is on the product page. You can create unique and high-quality product videos. You can also use user-generated videos on your website that are not only informative but also offer testimonials.
Don’t Overwhelm Your Audience
Less truly is more. Making an eye-catching e-commerce site doesn’t mean that you fill it up with all sorts of content. The simpler your webpage is, the easier it will be for your audience to navigate from one page to another. A creative brand design agency can offer you great advice on how to design an effective e-commerce website.
Many people assume that it’s a good idea to offer your audience as many products as you can on the homepage of the website. However, a study revealed that offering fewer products on your page with a little relevant text helps boost overall sales. All in all, don’t overwhelm your audience by bombarding them with information. Opt for a minimalistic approach by making your e-commerce website simple and easy to navigate.
Don’t Forget About Customer Service
Good customer service isn’t only important for in-store services. Regardless of where you conduct your business, your customers should always be your top priority. This means that you need to establish some form of interaction with them. Just because you’re selling online doesn’t mean you can avoid communicating with current and prospective buyers.
E-commerce websites are open to a wide range of people. This means that you’ll be dealing with a very diverse range of customers. You need to consider these factors when communicating with your website visitors. Also, you’ll have to provide your customers with your email address and telephone number so that they can contact you and give you their feedback. Great customer service always works like a charm and increases sales.
Don’t Make Promises You Can’t Keep
If you fail to deliver what you promised, you will end up with a bad reputation in the world of e-commerce. It is great to promise something, for instance, the time of delivery, to your customers. However, ensure that you don’t cut things too close. You could actually spin this around in your favor by under-promising and over-delivering. Not only will this make your company look like a superstar, but it will also help increase your website sales. So, for instance, if you promise to deliver the product on a certain date, make sure you deliver a day or two in advance. This way, your customers will be raving about your delivery service.
Don’t Put Social Sharing Buttons on the Main Page
Placing social media sharing buttons on the main page of the website isn’t a very good option. Removing social media sharing buttons from webpages that you’ve listed your products on will help boost conversions significantly. It’s also important that your customers share your products on their social media in order to increase your popularity. So, a better approach would be to place social sharing buttons on the sales confirmation page. Once your customers have completed their transaction on your site smoothly, they might be more inclined towards sharing their experience with other people.
The Bottom Line
If you’re looking to increase sales on your website, you can start by considering the above-listed dos and don’ts. You should also search for good web design services in London if you want some creative ideas for your e-commerce site. Once you’re done revamping your site, we’re sure you’ll have happy and satisfied customers everywhere!
Richard Kearsey is a digital designer at Emerald Colour – a leading 3d animation studio in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.