Anyone who works in the digital marketing sphere will understand the importance of good content and how it is often used by SEO agencies to boost search rankings and improve the overall digital offering of a business.
When we use the phrase content: we are referring to any item of information, including blog posts, white papers, infographics, videos, podcasts that are used to create value for audiences. From this, when the trust and value have been received, the business can look to make more sales to the customers and truly harness the power of inbound marketing.
In today’s article, we analyse some of the reasons why expert SEO agencies are looking to harness the power of content when trying to improve their client’s online presence.
- Content can be shared by your audience, who could become customers
One of the main aims of content marketing is to create value for your businesses audience without forcing your sales proposition on them too strongly. The aim is to create valuable content which will naturally be shared by your customers. Infographics, for example, are often created and developed alongside SEO agencies to try and not only generate links back to websites but also increase brand awareness for your content and products.
- Keeping content new and relevant can help improve search rankings
When you have an understanding of the value of content it is easy to get caught in the trap of constantly trying to release content in the form of blog posts or videos, with a focus on quantity as opposed to quality. Whilst this can be better than providing no content at all, it will not help you rank consistently.
A good SEO agency will guide you through the process of providing good content, and this can sometimes mean going over previous content and updating it if any information has changed. This can be crucial if you are operating in a business field that is constantly changing.
- Customers expect value and want their questions to be answered
A well-informed customer is much more likely to purchase from you, and this is where content marketing can come into its own. The best SEO agencies help you rank by providing good FAQs pages, and both written and video/audio content that answers their questions about the product or service that you are offering. This is where feedback and a good understanding of your industry is crucial. Google can be a good place to start; look at the questions that your customers are asking and develop a strategy on how you can answer them with your SEO agency.
- Multi-Channel content is now becoming the norm
To truly offer diverse content to your customers, you need to offer more than just a blog hosted on your site. Many have adopted the approach of getting as much value out of a piece of content as they can. This could be something as simple as an interview with an industry expert. From this, you could produce articles, videos, podcasts and social posts that will all deliver your content to a different audience. This helps build trust and brand awareness and is recommended by most SEO agencies with a focus on providing valuable content.
Consult any content marketing strategy with an expert SEO agency
Getting a grasp on content can be a challenge if you are not familiar with how it is normally distributed; additionally, if you do not have a cohesive strategy then you could find yourself delivering content that does not make sense or answer your customer’s questions. Because of this, we recommend that you team up with an expert SEO agency and get their perspective on how to best deliver great content to your customers.